| title | ISBN-13 | year of publica- tion  | other author(s) | 
|---|---|---|---|
| Core Concepts of Marketing | 978-0-471-46948-3 | 2003 | |
| Instructor's Manual with Test Bank to Accompany Promtion Management: A Strategic Approach | 978-0-314-65260-7 | 1988 | Julie Baker | 
| Nonprofit Marketing Best Practices | 978-0-471-79189-8 | 2007 | |
| Promotion Management: A Strategic Approach | 978-0-314-64033-8 | 1988 | |
| Promotion Management: A Strategic Approach | 978-0-314-77851-2 | 1984 | |
J.B. · J. Burnett · J J · John B. · John Burnett · John J.