H.S. · J. H. · J. S. · Joel Steckel
| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
|---|---|---|---|
| Analysis for Strategic Marketing | 978-0-321-00198-6 (0-321-00198-2) | 1998 | Vithala R. Rao |
| Marketing Research | 978-0-321-01416-0 (0-321-01416-2) | 1997 | Donald R. Lehmann · Sunil Gupta |