| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
|---|---|---|---|
| Brand Strategy | 978-0-13-282390-6 (0-13-282390-X) | 2011 | Lara Fawzy · Lucas Dworski · Larry Light · Brian D. Till · Donna Heckler |
| New Brand Leadership: Managing at the Intersection of Globalization, Localization and Personalization | 978-0-13-419382-3 (0-13-419382-2) | 2015 | Larry Light |
| Six Rules for Brand Revitalization: Learn How Companies Like McDonald' Can Re-Energize Their Brands | 978-0-13-604331-7 (0-13-604331-3) | 2009 | " |
J.K · Jan Kattein · Jan Katuin · Jenő Katona · Joan Kiddon Arcature LLC · Joann Keyton · Joanna Kidney · John Kidney · John Koten · John Kutama · Juan Kattan