Jim Aitchison

title	ISBN-13	year of publica- tion	other author(s)
Clueless in Advertising	978-0-13-008378-4	2002	May Lwin
Clueless in Marketing Communications	978-0-13-102841-8	2003	"
Cutting Edge Advertising, 2nd Edition	978-981-244-557-5	2004
Cutting Edge Advertising	978-981-06-7888-3	2007
Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century	978-0-13-012897-3	1999	Neil French
Cutting Edge Commercials: How to Create the World's Best TV ads for Brands in the 21st Century-2nd Edition	978-981-06-8003-9	2008
Cutting Edge Commercials: How to Create the World's Best TV Ads for Brands in the 21st Century	978-0-13-090828-5	2001
Cutting Edge Radio: How to Create the World's Best Radio Ads for Brands in the 21st Century	978-0-13-009315-8	2002
How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them	978-0-470-82055-1	2002
Is Anybody Out There?: The New Blueprint for Marketing Communications in the 21st Century	978-0-470-82090-2	2003	Mark Austin
Revenge of the Sarong Party Girl	978-981-3056-60-2	1995
Sarong Party Girl	978-981-3056-36-7	1994	Theseus Chan
The SPG Rides Again	978-981-3056-09-1	1996	"