McGraw-Hill · McGraw-Hill Interamericana
| title | ISBN-13 (ISBN-10) | year of publication |
|---|---|---|
| Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability | 978-0-07-141363-3 (0-07-141363-4) | 2003 |
| MARKETING ROL. | 978-970-10-4626-5 (970-10-4626-9) | 2004 |
J.D. · J. L. · J. LENSKOLD · James D. · James L. · James Lenskold · Lenskold James D