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> J. Noel Kapferer
J. Noel Kapferer
title
ISBN-13
(ISBN-10)
year of publication
The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term
978-O-7494-5349-7
(O-7494-5349-4)
2009
J.K
·
J. Noel
·
Jean-Noël Kapferer
·
N K
J. Noftsinger