| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
|---|---|---|---|
| Advertising: Concepts and Strategies | 978-0-07-555029-7 (0-07-555029-6) | 1986 | Christopher Gilson |
| Advertising: Supplement: Concepts and Strategies | 978-0-07-555074-7 (0-07-555074-1) | 1987 | Christopher C. Gilson |
| Consumer Behavior | 978-0-8442-3674-2 (0-8442-3674-8) | 1997 | Jay D. Lindquist · M. Joseph Sirgy |