C B · G.B. · G. C. · II, Gordon C. Bruner
South-Western College Publications · Texere
| title | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|
| How to Measure Service Quality & Customer Satisfactional the Informal Fieldguide for Toolsand Techniques | 978-0-324-22656-0 | 1998 | |
| Marketing Scales Handbook: A Compilation of Multi-item Measures | 978-0-324-30083-3 | 2006 | |
| Marketing Scales Handbook: A Compilation of Multiitem Measures | 978-0-324-22663-8 | 2001 | |
| Marketing Scales Handbook: A Compilation of Multi-Item Measures | 978-0-324-22651-5 | 1992 | |
| Marketing Scales Handbook: A Compliation of Multiterm Measures | 978-0-324-22652-2 | 1994 | |
| Marketing Scales Handbook: A Compliation of Multiterm Measures | 978-0-324-22655-3 | 1994 | |
| Marketing Scales Handbook Volume IV: Consumer Behavior | 978-1-58799-205-6 | 2005 | Paul J. Hensel · Karen E. James |
| Marketing Scales IV. Organizational Behavior | 978-0-324-31236-2 | 2008 | |