| title | media type | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|---|
| Advertising and Sales Promotion Strategy | Hardcover | 978-0-321-01411-5 | 1997 | |
| Effective Advertising: Understanding When, How, and Why Advertising Works | " | 978-0-7619-2252-0 | 2003 | |
| Effective Advertising: Understanding When, How, and Why Advertising Works | Paperback | 978-0-7619-2253-7 | 2003 | |
| Estrategias de publicidad y promoción | Tapa blanda | 978-84-7829-071-0 | 2004 | |
| Instructor's CD-ROM | CD-ROM | 978-0-321-01643-0 | 1999 | |
| INTEL CASE CD COMPNT CONTG ADV SALES PROMTN | " | 978-0-321-02174-8 | 1998 | |
| The SAGE Handbook of Advertising | Hardcover | 978-1-4129-1886-2 | 2007 | Tim Ambler |
| Unrelenting Innovation: How to Build a Culture for Market Dominance | " | 978-81-265-4142-3 | 2013 | |
| Unrelenting Innovation: How to Create a Culture for Market Dominance | " | 978-1-118-35240-3 | 2013 | |
| Will & Vision: How Latecomers Grow to Dominate Markets | " | 978-0-07-137549-8 | 2001 | Peter N. Golder |
Dr. Gerard J. Tellis · G J · G. T. · Gerard J. · Gerard J. (Joseph) Tellis · Gerard Tellis · J. T.
ADDISON WESLEY · Addison-Wesley · McGraw-Hill · SAGE Publications · Wiley · Wiley India