GEORGE S. DAY DAVID A. AAKER' 'V. KUMAR

title	ISBN-13 (ISBN-10)	year of publica- tion	other author(s)
Marketing Research	978-81-265-O8O6-8 (81-265-O8O6-X)	2001	GEORGE S. DAY DAVID A. AAKER' 'V. KUMAR