CreateSpace Independent Publishing Platform · Kassel University Press
| title | ISBN-13 (ISBN-10) | year of publication | |
|---|---|---|---|
| Handbook of Brand Semiotics | 978-3-7376-0042-2 (3-7376-0042-2) | 2015 | |
| Towards a semiotics of brand equity: Brand coherence and communicative consistency through structuralist operations and rhetorical transformations | 978-1-4774-9202-4 (1-4774-9202-X) | 2012 |