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> George E. Introduction to Advertising and Promotion Belch
George E. Introduction to Advertising and Promotion Belch
title
ISBN-13
(ISBN-10)
year of publica-
tion
other author(s)
Advertising and Promotion: An Integrated Marketing Communications Perspective
978-O-256-21899-2
(O-256-21899-4)
1997
George E. Belch · Michael A. Belch
E.T.
·
G.E
·
G. T.
·
George E.
·
George I.
·
George T.
George E. Irani