title | ISBN-13 | year of publica- tion | other author(s) |
---|---|---|---|
Industrial Marketing Strategy | 978-0-471-11989-0 | 1995 | |
Market-driven Management: How to Define, Develop and Deliver Customer Value | 978-0-471-23693-1 | 2002 | |
Marketing for Managers | 978-0-06-046971-9 | 1975 | |
Organizational Buying Behavior | 978-0-13-640953-3 | 1972 | Yoram Wind |
Social aspects of marketing | 978-0-13-815449-3 | 1974 | |
Top Management Views of the Marketing Function | 978-99927-997-7-2 | 1980 |
F. E. · F W · Frederick E. Webster Jr. · Frederick W. · Frederick, Webster
HarperCollins · Marketing Science Inst · Prentice Hall · Wiley