| title | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|
| Introduction to marketing;: Readings in the discipline, | 978-0-8102-0009-8 | 1970 | |
| Sales Management: Theory and Practice | 978-0-273-40174-2 | 1968 | Milton Alexander |
| Software Process Improvement: Concepts and Practices | 978-1-930708-74-7 | 1999 | Eugene McGuire |
| The Affluent Consumer: Marketing and Selling the Luxury Lifestyle | 978-0-275-99282-8 | 2006 | Ronald D. Michman |
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