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McGraw-Hill
> E. Jerome Perreault William D.
E. Jerome Perreault William D.
title
ISBN-13
(ISBN-10)
year of publica-
tion
other author(s)
OVERHEAD MASTERS to accompany Essentials of Marketing, a Global Managerial Approach
978-O-O7-289486-8
(O-O7-289486-5)
2000
McCarthy
E. J.
·
E. Jerome
·
J. P.
·
J. W.
·
Jerome P.
·
P W.
E. Jerone McCarthy