| title | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|
| Competing on Value | 978-0-273-63826-1 | 2000 | Stan Maklan |
| Competing on Value: Bridging the gap between brand and customer value | 978-0-273-63105-7 | 1998 | " |
| Creating a Company for Customers: How to build and lead a market driven organisation | 978-0-273-64249-7 | 2000 | Prof Malcolm Mcdonald · Prof Martin Christopher · Prof Adrian Payne |
| Customer Relationship Management: The Business Case for CRM | 978-0-273-65069-0 | 2000 | Lynette Ryals · Stan Maklan |