| title | media type | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) | |
|---|---|---|---|---|---|
| Global Marketing: Contemporary Theory, Practice, and Cases | Hardcover | 978-1-138-80787-7 (1-138-80787-7) | 2016 | Ilan Alon · Eugene Jaffe · Christiane Prange | |
| Global Marketing: Contemporary Theory, Practice, and Cases | Paperback | 978-1-138-80788-4 (1-138-80788-5) | 2016 | Ilan Alon · Eugene Jaffe · Christiane Prange | |
| International Marketing Strategy: The Country of Origin Effect on Decision-Making in Practice | Gebunden | 978-3-030-33587-8 (3-030-33587-9) | 2020 | Giovanna Pegan · Patrizia de Luca |