| title | ISBN-13 (ISBN-10) | year of publication | |
|---|---|---|---|
| Lemon: How One Advertising Campaign Made the Vw Beetle the World's Best-selling Car | 978-1-61689-474-0 (1-61689-474-1) | 2016 | |
| Think small. The story of the world's greatest ad | 978-3-033-02852-4 (3-033-02852-7) | 2011 |