Cengage Learning · Prentice Hall
| title | media type | ISBN-13 | year of publication |
|---|---|---|---|
| Advertising: Planning, Implementation, & Control | Hardcover | 978-0-538-80918-4 | 1993 |
| Advertising: Planning, implementation & control | " | 978-0-538-19590-4 | 1986 |
| Advertising: Planning, implementation & control | 978-0-538-19580-5 | 1980 | |
| Marketing Decision-Making Handbook | Hardcover | 978-0-13-381690-7 | 1990 |