| title | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|
| Marketing Research | 978-0-13-557828-5 | 1987 | Ronald S. Rubin |
| Marketing research | 978-0-13-557595-6 | 1974 | |
| Marketing research, fourth edition: Instructor's manual | 978-0-13-557611-3 | 1974 | |
| Marketing Strategy and Plans | 978-0-13-558719-5 | 1989 | O. C. Ferrell · George H., Jr. Lucas |
| Marketing strategy and plans: Instructor's manual, third edition | 978-0-13-558727-0 | 1989 | |
D. J. · D. Johnston · David J. · David J. Luck · David Johnston · David L. · David Luck · J. L.