| title | media type | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|---|
| Business Market Management: Understanding, Creating, and Delivering Value | Taschenbuch | 978-0-13-208996-8 | 2008 | James C. Anderson · James A. Narus |
| Business Market Management: Understanding, Creating, and Delivering Value | Hardcover | 978-0-13-600088-4 | 2008 | James C. Anderson · James A. Narus |
| Customer Equity Management | Paperback | 978-0-13-141929-2 | 2004 | Roland T. Rust · Katherine N. Lemon |
| Customer Equity Management with Software | " | 978-0-13-153560-2 | 2004 | Roland T. Rust · Katherine N. Lemon |