| title | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|
| Advertising, Ad Campaign Planner | 978-0-324-09909-6 | 1998 | Thomas C. O'Guinn · Richard J. Semenik · Shay Sayre |
| Baker Online MKT 202 Advertising | 978-1-133-35664-6 | 2011 | Thomas C. O'Guinn · Richard Semenik |
| Instructor's Manual, Advertising | 978-0-324-00663-6 | 1999 | Thomas C O'Guinn · Richard J Semenik |
| Outlines & Highlights for Advertising and Integrated Brand Promotion | 978-1-4288-0699-3 | 2006 | Cram101 Textbook Reviews · Richard J. Semenik |
| Publicidad y comunicacion integral de marca/ Advertising And Integrated Brand Promotion | 978-970-686-607-3 | 2006 | Thomas C. O'Guinn · Richard J. Semenik |
C.A. · C Allen · C. T. · Chris Allen · Chris T. Allen & Richard J. Semenik Thomas C. O'guinn · T.A. · T Allen
Cengage Learning · Cengage Learning Latin America · South-Western College Publications