Business Science Reference · IGI Global
| title | ISBN-13 (ISBN-10) | year of publication |
|---|---|---|
| Brand Management in Emerging Markets: Theories and Practices | 978-1-4666-6242-1 (1-4666-6242-5) | 2014 |
| Exploring the Rise of Fandom in Contemporary Consumer Culture | 978-1-5225-3220-0 (1-5225-3220-X) | 2017 |
| Handbook of Research on the Impact of Fandom in Society and Consumerism | 978-1-7998-1048-3 (1-7998-1048-8) | 2019 |
C L · C.L.W. · C. Lu · C. W. · C. Wang · Cheng Lu · Cheng Wang · L. W. · L. Wang · Lu Wang