| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
|---|---|---|---|
| Advertising and The Business of Brands | 978-1-887229-05-0 (1-887229-05-1) | 2001 | Bruce H. H. Bendinger · Ann Maxwell · Beth Barnes · Elizabeth Tucker · Anthony McGann · Robert Gustafson · Tom Jordan |
| Strategic Media Decisions: Understanding The Business End Of The Advertising Business | 978-1-887229-17-3 (1-887229-17-5) | 2004 | Marian Azzaro · Dan Binder · Robb Clawson · Mary Alice Shaver |