| title | ISBN-13 | year of publica- tion | other author(s) |
|---|---|---|---|
| Contemporary Marketing Research | 978-0-314-01026-1 | 1993 | Roger Gates |
| Contemporary marketing research | 978-0-314-77101-8 | 1991 | |
| Marketing | 978-0-324-06863-4 | 2003 | Charles W. Lamb · Joseph F., Jr. Hair |
| Marketing, an integrated approach | 978-0-06-044355-9 | 1979 | |
| Marketing Research Essentials | 978-0-538-87669-8 | 1997 | Roger H. Gates · Richard W. Woodman · Carl, Jr McDaniel |
| Marketing Research Essentials | 978-0-314-04283-5 | 1995 | Roger H. Gates |
| Selected chapters from The future of business for Illinois State BUS100 enterprise | 978-0-324-25764-9 | 2002 | |
C.D. · C.M. · C. McDaniel · Carl McDaniel · D. M.
Cengage Learning · HarperCollins · South-Western College Publications · West Group