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> Butch Rice
Butch Rice
Betsey Royce
title
ISBN-13
(ISBN-10)
year of publica-
tion
other author(s)
Commitment-Led Marketing: The Key to Brand Profits is in the Customer's Mind
978-O-471-49574-1
(O-471-49574-3)
2001
Jan Hofmeyr
Butch Robins