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McGraw-Hill
> Brent Frei
Brent Frei
Bernadette Faurie
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(ISBN-10)
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Firing Up The Customer: Aligning Brand, Strategy and Technology to Deliver the Extraordinary Customer Experience
978-O-O7-14OO17-6
(O-O7-14OO17-6)
2003
Kevin Hoffberg ยท Kevin J. Corcoran
Brent Friedman