| title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) | |
|---|---|---|---|---|
| Die zündende Idee: Mit Frechheit werben | 978-3-593-34948-0 (3-593-34948-5) | 1993 | George Lois | |
| The Art of Advertising: George Lois on Mass Communication | 978-0-8109-0373-9 (0-8109-0373-3) | 1977 | " | |
| What's the Big Idea?: How to Win with Outrageous Ideas | 978-0-452-26938-5 (0-452-26938-5) | 1993 | " |
Campus Verlag · Harry N. Abrams · Plume