B.S. · Ben Saltzman · Ben Slotky
McGraw-Hill · Oxford University Press
title | ISBN-13 (ISBN-10) | year of publica- tion | other author(s) |
---|---|---|---|
The Elusive Fan: Reinventing Sports in a Crowded Marketplace | 978-0-07-145409-4 (0-07-145409-8) | 2006 | Irving Rein · Philip Kotler |
The Sports Strategist: Developing Leaders for a High-Performance Industry | 978-0-19-934383-6 (0-19-934383-7) | 2014 | Irving Rein · Adam Grossman |