McGraw-Hill · McGraw-Hill Interamericana
| title | ISBN-13 (ISBN-10) | year of publication |
|---|---|---|
| Ofrezca A Sus Clientes Lo Que Desean | 978-970-10-5901-2 (970-10-5901-8) | 2006 |
| What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services | 978-0-07-140867-7 (0-07-140867-3) | 2005 |