Allen Semenik Oguinn

title	ISBN-13 (ISBN-10)	year of publica- tion	other author(s)
Studyguide for Advertising and Integrated Brand Promotion by O'Guinn, ISBN 9780324113808	978-1-4288-O699-3 (1-4288-O699-7)	2006	Cram101 Textbook Reviews