A. P. · A. Payne · Prof Adrian Payne
| title | media type | ISBN-13 | year of publica- tion | other author(s) | |
|---|---|---|---|---|---|
| Customer Relationship Management: Perspectives from the Market Place | Hardcover | 978-0-7506-5677-1 | 2002 | Simon Knox · Lynette Ryals · Stan Maklan · Joe Peppard | |
| Handbook of CRM: Achieving Excellence Through Customer Management | " | 978-0-7506-6437-0 | 2005 | ||
| Handbuch Relationship Marketing: Konzeption und erfolgreiche Umsetzung | Gebunden | 978-3-8006-2930-5 | 2003 | Reinhold Rapp | |
| Marketing Plans for Service Businesses: A Complete Guide | Paperback | 978-0-7506-6746-3 | 2005 | Malcolm McDonald | |
| Marketing Plans for Services: A Complete Guide | " | 978-0-470-97909-9 | 2011 | Malcolm McDonald · Pennie Frow | |
| Marketing uslug | Taschenbuch | 978-83-208-1050-9 | |||
| Relationship Marketing | Hardcover | 978-1-138-13694-6 | 2015 | Martin Christopher · David Ballantyne | |
| Relationship Marketing: Creating Stakeholder Value | Paperback | 978-0-7506-4839-4 | 2002 | Martin Christopher · David Ballantyne | |
| Relationship Marketing for Competitive Advantage: Winning and Keeping Customers | Hardcover | 978-0-7506-2020-8 | 1995 | Martin Christopher | |
| Relationship Marketing: Winning and Keeping Customers | Paperback | 978-0-7506-4017-6 | 1998 | Martin Christopher · Helen Peck · Moira Clark | |
| Strategic Customer Management: Integrating Relationship Marketing and CRM | Hardcover | 978-1-107-01496-1 | 2013 | Pennie Frow | |
| Strategic Customer Management: Integrating Relationship Marketing and CRM | Paperback | 978-1-107-64922-4 | 2013 | ||
| The Essence of Services Marketing | " | 978-0-13-284852-7 | 1993 | ||
Butterworth-Heinemann · Cambridge University Press · PWE · Prentice Hall · Routledge · Vahlen · Wiley