Restaurant Chains in China: The Dilemma of Standardisation versus Authenticity

Authenticity

by: Guojun Zeng · Henk J. de Vries · Frank M. Go

Hardcover

ISBN: 978-981-13-0985-4

ISBN-10: 981-13-0985-X

Palgrave Macmillan · 2018

See also:
2019PaperbackRestaurant Chains in China: The Dilemma of Standardisation versus Authenticity