Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful (Management for Professionals)

by: Sara Dolnicar · Bettina Grün · Friedrich Leisch Hardcover details (USA). (see also: eBook (Kindle)) details (UK). (see also: eBook (Kindle)) details (Germany). (see also: Kindle Ausgabe) ISBN: 978-981-10-8817-9 ISBN-10: 981-10-8817-9 Springer · 2018