Brand Relations Management: Bridging the Gap Between Brand Promise and Brand Delivery

Relations

by: Tony ApÃ?Â?Ã?Â?Ã?Â?Ã?Â?ria · Rolf Back

Paperback

ISBN: 978-87-630-0121-2

ISBN-10: 87-630-0121-7

Copenhagen Business School Press · 2004