National Image and Competitive Advantage: The Theory and Practice of Country-Of-Origin Effect

Nebenzahl

by: Eugene D. Jaffe · Israel D. Nebenzahl

Hardcover

ISBN: 978-87-630-0031-4

ISBN-10: 87-630-0031-8

Copenhagen Business School Press · 2001

See also:
2001HardcoverNational Image and Competitive Advantage: The Theory and Practice of Country-of-Origin Effect