Beating Low Cost Competition: How Premium Brands Can Respond to Cut-Price Rivals

Respond

by Adrian B. Ryans

Paperback

ISBN: 978-81-265-2504-1

ISBN-10: 81-265-2504-5

TBS · 2009

See also (possibly by other authors):
2009HardcoverBeating Low Cost Competition: How Premium Brands can respond to Cut-Price Rivals