Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
by
David A. Aaker
Paperback
details (
USA
).
ISBN: 978-1-9821-4652-8
ISBN-10: 1-9821-4652-4
Free Press
· January 2020
See also:
2004
Hardcover
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity