Market Orientation and Brand Performance: Role of Brand Orientation and Competitive Intensity

by: Mazuri Abd Ghani MAG · Norjaya Mohd Yasin NMY · Rasidah Arshad RA · Norzalita Abd Aziz NAA

Paperback

details (USA).

ISBN: 978-1-9763-3580-8

ISBN-10: 1-9763-3580-9

CreateSpace Independent Publishing Platform · 2017