DIrect Marketing Association

year of pub­li­ca­ti­onISBNauthor(s)title
2002978-1-931361-13-2Lauren FreedmanIt's Just Shopping
2004978-1-931361-43-9Lester WundermanBeing Direct: Making Advertising Pay
  ''978-1-931361-45-3Statistical Fact Book, 2004 (Paperback)