Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising

Marketing

by Lisa A. Fortini-Campbell

Paperback

ISBN: 978-1-887229-09-8

ISBN-10: 1-887229-09-4

The Copy Workshop · 2001

See also:
 HardcoverHitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising