NTC Publications

Other ISBN range for NTC Publications: NTC Publications (978-1-899314-...)

year of publication	ISBN	author(s)	title
	978-1-84116-022-1		Lifestyle Pocket Book: 1999
1999	978-1-84116-030-6	Wendy Gordon	Goodthinking - A Guide to Qualitative Research [ Good Thinking ]
''	978-1-84116-042-9	Franzen Giep	Brands & Advertising: how advertising effectiveness influences brand equity
2001	978-1-84116-072-6	Tim Broadbent	Advertising Works: II
''	978-1-84116-081-8	Giep Franzen · Margot Bouwman	The Mental World of Brands: Mind, Memory and Brand Success
''	978-1-84116-090-0	Jan Rijkenberg	Concepting: Creating Successful Brands in a Communication-oriented Era
''	978-1-84116-093-1	Robert Heath	The Hidden Power of Advertising: How Low Involvement Processing Influences the Way We Choose Brands (Admap Monographs)
2001	978-1-84116-102-0	Paul Seamer	The European Marketing Pocket Book 2002 (Pocket book series)
	978-1-84116-110-5		Retail Pocket Book 2002
	978-1-84116-118-1	Advertising Research Group World	Media Pocket Book 2002/2003
2002	978-1-84116-124-2		The European Marketing Pocket Book 2003
2003	978-1-84116-132-7	Jeremy Bullmore	Behind the Scenes in Advertising,Mark III: More Bull More
''	978-1-84116-139-6	C. McDonald	Is Your Advertising Working?: A Guide to Evaluating Campaign Effectiveness
''	978-1-84116-142-6		The Marketing Pocket Book 2004 2004 (WARC pocket book series)
2007	978-1-84116-198-3	Les Binet · Peter Field	Marketing in the Era of Accountability: Identifying the Marketing Practices and Metrics That Truly Increase Profitability
2008	978-1-84116-207-2	Judie Lannon	How Public Service Advertising Works