Exploring the Power of Electronic Word-of-Mouth in the Services Industry (Advances in Marketing, Customer Relationship Management, and E-Services)

by: Sandra Maria Correia Loureiro · Hans Ruediger Kaufmann

Gebunden

details (Canada).

ISBN: 978-1-7998-0170-2

ISBN-10: 1-7998-0170-5

Business Science Reference · July 2019