Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Competition

by: W. Chan Kim · Renée A. Mauborgne

Hardcover

ISBN: 978-1-63369-287-9

ISBN-10: 1-63369-287-6

Harvard Business Review Press · 2016

See also:
2015HardcoverBlue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant