The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader: The iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne

Mauborgne

by: W. Chan Kim · Renée A. Mauborgne

Paperback

ISBN: 978-1-63369-274-9

ISBN-10: 1-63369-274-4

Harvard Business Review Press · 2017