The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid

Strategy

by: Allen L. Hammond · William J. Kramer · Robert S. Katz · Julia T. Tran · and Courtland Walker

Paperback

ISBN: 978-1-56973-625-8

ISBN-10: 1-56973-625-1

World Resources Institute and International Finance Corporation/World Bank Group · 2007