Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities (Advances in Marketing, Customer Relationship Management, and E-Services)

by Joana Coutinho de Sousa

Gebunden

ISBN: 978-1-5225-5301-4

ISBN-10: 1-5225-5301-0

Business Science Reference · 2017

See also:
2017DigitalNeuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities (Advances in Marketing, Customer Relationship Management, and E-Services)
2017DigitalNeuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities (Advances in Marketing, Customer Relationship Management, and E-Services)