Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies (International Series in Quantitative Marketing)

by: Min Ding · Jehoshua Eliashberg · Stefan Stremersch Hardcover details (USA). (see also: eBook (Kindle)) details (UK). (see also: eBook (Kindle)) details (Germany). (see also: Kindle Ausgabe) details (Canada). (see also: eBook (Kindle)) ISBN: 978-1-4614-7800-3 ISBN-10: 1-4614-7800-6 Springer · 2013