Strategic Brand Management: Building, Measuring, and Managing Brand Equity (Cram101 Textbook Outlines)

by Keller

Taschenbuch

ISBN: 978-1-4288-1004-4

ISBN-10: 1-4288-1004-8

Cram101 · 2006

See also:
2015	Paperback	Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4/e