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by Ellen WittlingerPaperback details (USA). 
 details (Germany). details (Canada). ISBN: 978-1-4169-8482-5 ISBN-10: 1-4169-8482-8  | 
| See also (possibly by other authors): | ||
| 2007 | Paperback | What's In a Name? | 
| 2003 | Paperback | What's in a Name?: Advertising and the Concept of Brands | 
| 1982 | Mass Market Paperback | What's in a Name? |